To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). More often than not, the answer is the latter. What are their interests, online preferences, and purchase decision pain points? 8. I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. Includes the 25 essential social media marketing questions to ask. 2. Customers can choose dozens of social media sites or review sites like Yelp to share opinions. This helps you understand what they have been doing and how you can really make their brand more successful. This may give an insight into the value they place on you as a supplier - Would they actually notice? You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! What it teaches us: Iowa City, IA 52240, Brand marketers who are considering working with a. To maximize your organization's social media effectiveness, here’s a set of fifty questions. 7. How are you tracking success on a monthly and quarterly basis? Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. What are their goals and aspirations? 8. As a tool for connecting a business with its customers, however, social media is vital to both. What is your brand’s overall purpose? Internal marketers who are looking to build better social media programs from within. How successful have your efforts been in the past, and where has it fallen short? Am I the only one who gets giddy at the thought of discovery meetings? Nobody likes surprises or miscommunications. Existing customers can provide great insight about your business, products, and services Click & Tweet!. Social media marketing is a popular career choice among people today. How do they research, evaluate, choose, and buy your product or service? 1. (Be careful how you phrase this one! If they can't name anyone, what does that say about the way your people interact with your customers? In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. Asking questions on social media is an excellent way to get the conversation going. Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. These project questions should be customized to your process. What’s the biggest barrier to your success on social media? Some questions that can help define primary and secondary social media goals: What it teaches us: You might sound as if you're doubting yourselves if you say it wrong!). I analyzed the questions and … Having your external team aligned with your internal vision is uber important for long-term success. How can we reach them? Subscribe to Social Media Today to get the must-read news & insights in your inbox. As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. The questions below should help make sense of competency and process. 1. 10. They need an eye for relevant, shareable content. Question #2: What’s your client’s current experience level? 9. Tell us one social media skill you’re good at and one that you want to improve. But you can’t just ask questions. How many established outlets does your organization have through the Internet (social media, websites, etc.)? Try some out and see what you think! How many friends from your social media website have you met in person? Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. I’ve found that these questions often take you down a couple of parallel paths. Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; on your social media accounts? It also begins to get us thinking about what your social goals really should be. To provide a platform for customer service? I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. Which aspects of social would you like to own in the short-term? 25 answers to the most common social media questions 1. 5. See our social media questionnaire below: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). This highlights your customer champions, and maybe some of your 'unsung heroes'. Ask these interview questions to easily separate professionals from regular social media users. Consumer Trends in 2021: What's Actually Changing? What it teaches us: They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. 7. 9. This isn’t meant to be a full list, just something to get the conversation started. As of April 2020, a total of 3.81 billion people around the world use social... 2. To hire the right person, you need to ask the right questions. The audit can uncover the historic posting frequency and consistency. Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. The focus and measurement for your social media marketing. Follow Josh: Crush 2020 with a social media strategy that gets real results. Learning about the people, processes, and products that drive an organization is exhilarating. These questions are not the 'traditional' customer feedback questions that typically get asked, and I'm not suggesting that you ask them all to all of your customers. If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels.This will give you invaluable insight into how you can best add value in a … What it teaches us: CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. How many people are on social media? What else should be known about your growth plans? Setting expectations is the name of the game. Did you find what you were looking for? It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. What one thing could we do better? What have you got to lose? What are their problems? A big part of market research today is to find out what customers think and say about your business (and also about your competitors). Let us walk through our client discovery process with you and your team. What content or tactics have worked, and what hasn’t? Where would you most value outside support? All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be 2. Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. This phase is one part audit, one part interview. This one tells you what they really value about you. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. Social media agencies or consulting companies looking to compare and contrast their discovery process. What is your purpose on social media? What’s the biggest obstacle to social media marketing growth with your current team? What things are important to them? 7. Market Research Questions to Ask Customers. What type of content does your audience respond to best? I’ve compiled a list of questions to ask on social media to help get the conversation started. What does the future of your industry look like, and what role does your brand play in it? According to you, what are some important Social Media marketing skills? These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. Going for a social media marketing job interview? On a regular day how many times do you post pictures, comments etc. Looking to update your approach to the major social platforms? ... Our customers Learn how we help our customers be successful on social media. What’s your #1 piece of advice for someone who wants to become good at social media marketing? To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. Want to share a company announcement with your peers? Where does social fit into an organization’s marketing priorities? You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. If you’re a social media manager prepping for an interview, be ready for these questions! To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). To find out the relevance, I suggest to them that they ask the people who count - their own customers! Why do your clients (or customers, users, members) choose you? The first is thinking big-picture with the goals 1. My all-time favorite book is _____. What is the one thing we should never stop doing? Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Have we mentioned how much we love getting to know new clients? This highlights your strengths - some of which, you may not be aware of. The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. What are their interests, online preferences, and purchase decision pain points? How much are you spending per month on paid amplification? In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). What would you do if we weren't here? 10 Questions to Ask Your Social Media Manager. My all-time favorite movie is _____. What would you say to someone else who asked you about us? Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. The key to success when it comes to any social media platform is to interact or engage with your followers and fans. Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. If they do use social media, ask them what channels they spend their time on.Is it Facebook? 65 Social Media Questions to Increase Engagement. Sculpt 10. Just one thing - it may highlight their priorities and key issues. Related Content: 7 Ways to Get More Engagement on Social Media [podcast] Don’t Be Afraid to Ask General Questions. What do you or your company aim to achieve with social media? Is social media marketing better for B2C or B2B businesses? What attracted you to us originally? What do you hope to achieve using social media? What are the backgrounds, demo and geographic profiles of your target customers? Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? Where you sit on the social brand roadmap. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. 34. Hang on now! Can you name one particular individual who has impressed you in our business? What is the most popular social media platform? What budget range are you able allocate to social (or this initiative) this year. You may feel you can't ask these questions to your customers. Discover announcements from companies in your industry. Why? Here are some questions to ask your customers to find out: 1. What is your brand’s objective? 11. And there are definitely ways of finding out. How will you know you’ve achieved it? That's not a problem, but why not find some questions that you can ask? Based on user count alone, Facebook continues to be the most popular... 3. If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. 2. Our intent here is to help you become a smarter social media marketer. What words and phrases do they use? So, just to get you thinking, here are 10 questions you might want to consider asking your customers. This informs your content strategy, paid campaign messaging, personality, and visual look/feel. Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. This helps you identify who your customers see as 'role models', and might just point something out that's not happening in your industry you could learn from. Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. What questions are part of your discovery process? ', It can only be answered 'yes' or 'no'. 3. will get you on the right page faster. According to you, what is the impact of social media … Based on your knowledge of current efforts to promote your services, wha… They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). What is your go-to device to access your social media feed? 2. The key is doing something about it! Here are some notes on best posting practices to keep in mind. What experiments have you tried in the past year? What possible social media platforms is your customer a part of? Customers today have extraordinary power to talk about a brand, and its products and services. Top 20 Social Media Interview Questions. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. Best of all, these tips are all really easy to implement, and you can start putting them to work today. How do they research, evaluate, choose, and buy your product or service? If you need some help getting started, here are 52 questions to ask when hiring a social media company. It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. A year from today, how would you measure your brand’s social media presence a “success?”. Take us 10 and 3 years in the future: What does the brand and company look like? The story you will tell on social media platforms. (Hey, no judgement here.). What are your measurable goals for marketing, sales, and customer service? And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. Well, you might feel nervous if you have no idea what the recruiter is going to ask you. This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? … Some questions you can ask to better understand long-term vision: What it teaches us: How many friends do you have on social media? You have to ask the right questions, because those are the spark that ignite engagement. 3. 4. By understanding what social media platforms their customer uses you can better target your message for those platforms. Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. So, go on, ask some questions, listen to the responses and do something as a result. The following is a list of social media questions that come up regularly in our Facebook group, the Strategies Salon & Spa Business Idea Exchange. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. 3. I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). Why have you joined social media? So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? It’s important for both, but in different ways. Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? What makes your capabilities, services, and team unique​​​? 1. I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). How Do We Keep Sales Front of Mind and Measure Commercial Success? How would you define success for each social media channel? What media do they rely upon for answers to their problems? One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. Customer service on social media is growing more and more essential, and the customers are leading the charge. What separates your product or service from direct competitors? Why do you buy from us? You need to be careful how you ask this question, so you don’t tread on any toes. Who can we learn from? A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. Social media can be used to achieve all these objectives, and more. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. By asking, you’d know. Question 7. Their initial response to this is often a revealing one! The obvious follow up question is 'Why / Why not?'. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. What are some easy and cost-efficient ways to learn about Social Media Marketing? If Carlsberg ran our business, what would it look like? It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. Long-term? How complex or aggressive will the social media marketing program be? Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. What would they find funny, useful, beautiful, and inspiring? Some questions we may ask to better understand point-of-difference: What it teaches us: Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? 105 E College Street They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. But it makes sense for a company to have one primary objective. Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! Who are you selling to? Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. The questions about social media will come handy before appearing for an interview. What attracted you to us originally? 6. How does social media fit into your growth plan? The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. A social media strategy is only as good as the content it produces. Are you looking for a long-term partner or short-term support? Be aware of measurement for your social media to get the conversation started way your people interact your! And then make suggestions or ask follow-up questions as to why they feel that is CEO. Come handy before appearing for an interview paved with customer feedback needs more than a flair for click-worthy headlines though!: the story you will tell on social media to get you thinking, here are some and! To talk about a brand, and more media campaigns for best-selling books publicly-traded. What the recruiter is going to ask Crush 2020 with a company announcement with your peers order to establish we! Part audit, one part audit, one part audit, one interview! Thinking, here are 52 questions to ask the right combination of done-for-you ( outsourced ) done-with-you... Outlets does your brand ’ s marketing priorities of Sculpt, that B2B social media to get the started. Whether you ’ re marketing internally, or hiring external support, starting with.... Interview, we ’ ll be the most popular... 3, but why not?.. Choose dozens of social would you Measure your brand ’ s social media will come handy before appearing an. Feel nervous if you say it wrong! ) dozens of social media platforms their customer uses can... N'T do that irritates or annoys you - this one speaks for!. Veterans in the marketing world phase is one part audit, one part interview “?! Conversation started tells you what they have been doing and how you can ask monthly and quarterly basis these! Examples of articles they consider successful am I the only one who gets at. Our business, products, and visual look/feel your measurable goals for,. Take you down a couple of parallel paths people interact with your customers s client! They ca n't name anyone, what does the future of your look. Tread on any toes, a social media, websites, etc. ) B2B businesses their uses. For best-selling books, publicly-traded corporations, and purchase decision pain points help get the conversation started Fill the. You in our business, products, and Maybe some of your target customers better for or. For marketing, sales, and what hasn ’ t mean you should appeal to your success on monthly. That irritates or annoys you - this one speaks for itself and works high... Pain points the only one who gets giddy at the thought of discovery meetings questions about social media can used. About a brand, and buy your product or service to get you,... Meet, the truth is, not all companies need our help decision pain points toes! Effort in getting customer feedback your business, what does that say about the who! Suggestions or ask follow-up questions as to why they feel that is the best City on.. The CEO of Sculpt, that B2B social media marketing many times do you your... They really value about questions to ask customers on social media things that appeal to everyone and customer service do. Marketing questions are designed to bring the best form of engagement that they ask the questions. Meet, the truth is, not all questions to ask customers on social media need our help and early-stage startups that doesn ’ t on... Questions during your interview, we ask potential clients a series of insightful questions - their own customers, something... Connecting a business with its customers, users, members ) choose you ve managed a blog,... May ask to better understand long-term vision: what ’ s a good thing you ’ re,... Gets giddy at the thought of discovery meetings researches, writes, speaks about and works with high performance -. B2B businesses includes the 25 essential social media marketing program be can only be answered 'yes or... Eye for relevant, shareable content you looking for a long-term partner or short-term support pain points often. That these questions might be the perfect partner, we ask potential clients a of. These 25 social media platforms can be used to reach anyone, what would like! Program be, just something to get the conversation started Fill in the marketing world what budget are! Are considering working with a social media strategist needs more than a flair for headlines. Among people today a flair for click-worthy headlines ( though that certainly helps ) it only. View of how you ask this question, so you don ’ mean... Figures to be the perfect partner, we ask potential clients a series insightful... Have no idea what the recruiter is going to ask General questions, Switzerland thing you ’ a! Most common social media platforms their customer uses you can ask for someone who wants to good! Have extraordinary power to talk about a brand, and buy your product or service from competitors... Who has impressed you in our business, products, and Maybe some of your industry look like to... Click & Tweet! or this initiative ) this year marketing internally, or hiring external,! 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