This year, we gathered 50+ industry experts and social media pros, from Jay Baer to Matt Navarra, to define the trends that will matter most in 2020.We revealed them in our last post, covering the 8 social media trends (and one overarching trend that is a real must see). They also demonstrated Atto3’s one-of-a-kind size in order to compare it to traditional spectroscopes. The short and sweet slogan is still the foundation of all of their campaigns because it encapsulated people’s feelings when they are exercising and the drive to push beyond limits. Marketers’ content will be using a lot more animations and GIFs to show products or services in use, for how-to guides or to just add some fun to the ad. Discover the trends that matter most for 2020 What are the digital marketing trends for 2020? In January, Gillette updated their 30-year-old slogan “the best a man can get” to “the best men can be” for their latest advertising campaign. To promote this, Burger King released their moldy Whopper campaign. Foodpanda, a restaurant and a mobile food delivery marketplace, counted on the help of Midas PR Group to generate a 20x higher volume of food delivery orders. They included influencer content that focused on the 'Satisfyingly gross' angle. Donuts are one of the traditional foods during Hanukkah and Roladin comes up with a premium donut collection for this holiday each year. Agency TBWA put these two together for a series of memorable print ads.There is a modern twist to these Japanese fan illustrations: although done in ancient ukiyoe painting style, they show decidedly contemporary scenes: a man on a Segway, a woman with a traveling suitcase, a boy with a soccer ball, another one on a skateboard and a woman pushing a stroller. The 60-second ad aired during the fourth quarter and promoted Facebook Groups. And, so far, it doesn’t look much different than December 2019. If Facebook was concerned about decreased usage in the U.S. market, what better way to reach Americans than to advertise during the most-watched event of the year? Pulse’s #PulsePePulse Challenge They took a creative approach and played around with muted colors to match its function. Using lettering in various sizes can create a distinct effect and give advantage to certain messaging parts you’d wish to highlight. The catch was that Volkswagen’s take on the scavenger hunt involved hiding one of their Passat Alltracks in a “showroom” deep within the snowy north of Sweden. Brands that put emphasis on design outperform those that don’t by. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing. The campaign, which relies on tension and emotional involvement, combines fashion, art and individuality to portray the brand, its products and their target audience as unique, important and up-to-date. Brands that put emphasis on design outperform those that don’t by 200% on the Financial Times Stock Exchange index. Examples from the history of marketing campaigns by the most successful brands teach us what made these campaigns so successful. Trend 1. The lesson brands can take away from Burger Kings’ example is to not be afraid to take risks and run unconventional campaigns, as long as the underlying message frames your brand or product in a positive light. For the campaign, Gillette created a short film that addresses the #MeToo movement and the problems in society it highlights, such as sexual harassment, bullying, and toxic masculinity. The best marketing campaigns tend to embrace messaging that is not directly about a product or a service, but rather about values and concepts that are hinting at the product’s or service’s durable qualities. Wirefox Design Agency Birmingham wanted to rank #1 on SERPs for a competitive keyword “SEO Company Birmingham”. It’s 2020 and a new decade of digital marketing strategy is upon us. Depending on the juxtaposition of these, white and soild-color spaces add dynamism to the whole package. Campaign author: 2Stallions Digital Marketing Agency. This allows both customers and carriers to feel comfortable during the delivery process since it requires minimal contact. The ads were appearing as wallscapes, as hanging street banners and as digital display on bus stops and train stations. This video ad campaign was designed by The LEGO Agency and BETC Paris for vertical formats such as Instagram TV. With their controversial “DTF” ad campaign, OkCupid took a risk by redefining the acronym: But the risk paid off, as Adweek reports the campaign boosted OkCupid’s social mentions by 50%, and it resonated with women and the LGBTQ community. Agency TBWA put these two together for a series of memorable print ads. Foundry512 used the power of TV commercials, online ads, printed editorials, press mentions and social media campaigns to allow the audience to ask questions, voice concerns, and even recommend friends and family to their heavily active business profile. Examples from the history of marketing campaigns by the most successful brands teach us what made these campaigns so successful. 1. This campaign is a great example of interactive content. To achieve their goal, they combined various strategies. MMB’s creative print ad campaign for Revolution Cooking’s line of R180 smart toasters uses color swatches as an inspiration for this product’s key trait: the ability to make the toast exactly how a user likes it.The ad features an array of differently burned toasts, arranged according to how well-done they are, pointing out the fact that there can be as many different ways to make toast as there are shades of a single color.This creative advertisement underlines the selling point: Have your toast exactly as you like it. The marketing design of 2020 and, very likely, 2021 will be using muted, less garish colors in social media imagery, print and outdoor ads, as well as web and app design. Holiday ad campaigns tend to take a similar holly, jolly approach year after year, and often feature familiar sights like performances of The Nutcracker and shots of Santa popping down the chimney with presents.. Once the clients place an order, they’d be able to pick it up at an agreed place which would assure safe interaction (i.e. “The Robbers Try to Steal the Bank But Do They?” is an odd-ball suggestion for the name of the blockbuster movie produced by kids and is also campaign’s tagline. On International Women’s Day, March 8th 2020, Amnesty International has replaced some of the most iconic works of art in the world’s most famous museums with the versions of these same paintings - but with bruises and wounds on women’s faces and bodies. The factors leading to them becoming memorable, influential and, above all, effective, boil down to these points: Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. In recent years, the social media giant has seen a decrease in U.S. usage rates while other social media networks have gained popularity. With TikTok set to revolutionise the definition of snackable video content, and … However, it offers some pretty big cuisine. Ultimately, by adjusting their image, Budweiser showed they are not a beer for men, rather a beer for people. This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. Though 2020 has played out much differently than most of us anticipated, there’s still been many examples of innovative and engaging advertising campaigns. Well, 2020 is here. Their success is in being both universally understandable and evoking unique feelings with every individual. Appreciating their own metaphorical glass house, the brand returned to their own ads from the 50s, 60s, and 70s. Starbucks - LGBT+ What’s Your Name? Every branch of design has certain trends that will rise to prominence during a certain time - and the below elements we will see much more of during the course of 2020. Although some of the marketing campaigns we’ve looked into seem quite visually complex, look again - they are essentially very simple, high-quality photos, with not an awful lot going on. A gold standard in advertising was Volkswagen’s 1960 “Think Small” campaign by DDB. The Best Marketing Campaigns Of 2020 MMB’s Toaster Swatches Marketing Campaign Underlines The Product’s Finetuning Capabilities [Source: MMB] MMB’s creative print ad campaign for Revolution Cooking’s line of R180 smart toasters uses color swatches as an inspiration for this product’s key trait: the ability to make the toast exactly how a user likes it. This year, Burger King announced that they had removed artificial preservatives, colors, and flavors from their Whopper. But what makes good design in advertising is: In this article, we will take a look at some of the best marketing campaigns of 2020 whose design and messaging are exciting, enticing and persuasive. Combining corporate social responsibility and a tribute to sports, Budweiser gives thanks to the heroes on the front lines in the global pandemic.. Companies of all kinds have found creative ways to help those in need all over the globe. Another instance of infant intervention is an ad for a product that’s more in line with this youngest demographic: Lego. Donuts are one of the traditional foods during Hanukkah and Roladin comes up with a premium donut collection for this holiday each year. 7. Displayed in both photo and video formats, Burger King documented how much mold grew on one of their Whoppers over a 34-day period. It changed the people’s perception about a product and it got Americans buying small German car, the Beetle, for the first time ever. Vibrant colors and gradients were starting to go big in 2019 and will have their prominent place this year as well - but when the moment of saturation with these shades comes, the users will be more affected by toned-down hues. This year’s campaign focuses on the “less likely choices”, as every person on a separate ad holds a donut that only seemingly represents something entirely different from what they are. 2020 will see the continuation of the use of text across visual content - except the handwritten content, that was so prominent lately, will make way for weighty and bold serif fonts.Such typography, akin to headings, will better stand out against abstract backgrounds and will make powerful statements. Animations and GIF complement the abstract illustrations well, which can spring into life with the added moving elements. As the COVID-19 pandemic has resulted in not only a health crisis but an economic one, most sectors have been affected. So this commercial was a great way to renew interest in their platform and highlight features that may not have been as popular when more people were using the network. Instead of relying just on the i… There is a huge opportunity to attract undiscovered audiences and amplify brand recognition just like these stand-out brands were able to do. shift away from photography towards illustrations. The ad features an array of differently burned toasts, arranged according to how well-done they are, pointing out the fact that there can be as many different ways to make toast as there are shades of a single color. This element acts as structural support for the central elements of the advertisement image. The ad depicts the legendary Chanel No 5 bottle - as drawn by a child’s hand. In 2020, AR … The ad, called “Ready to Rock?” featured celebrity appearances from actor Sylvester Stallone and comedian Chris Rock, as well as highlighting several “rock” themed Facebook Groups, including Table Rock Lake, Moab Rock Climbers, Rock Buggies, and Rocky Balboa Going the Distance. 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