4imprint knows that its customers don't always have the time to sit down and answer tons and tons of questions. What is your income level? ), and execute their strategy in a way that leads their subscribers to willingly complete the desired action. If they don't like something, they could spread the negative word around and deter others from doing business with you. Why did you choose our product/service over a competitor's? Part of that decision was likely based on how you interacted with them. Example: 2,000 emails sent, 1,987 delivered: 1987/2000 = 99% email deliverability. Contact Us, © Copyright OutboundEngine 2020  |  Four Barton Skyway, 1301 South Mopac Expressway, Suite 100, Austin, TX 78746  |  Privacy Policy  |  Terms & Conditions, Download Building Email List Scratch Guide, Download the beginners guide to social media, Download the follow up template insurance, Financial Services Marketing Benchmarks Report, Marketing Automation for BHHS Brokers – OutboundEngine, Marketing Automation for BHHS Brokers – OutboundEngine – Thanks, Marketing Automation for BHHS Realtors – OutboundEngine, Marketing Automation for BHHS Realtors – OutboundEngine – Thanks, Marketing Automation for Remax Agents – OutboundEngine, Marketing Automation for Remax Agents – OutboundEngine – Thanks, Marketing Automation for Remax Brokers – OutboundEngine, Marketing Automation for Remax Brokers – OutboundEngine – Thanks, 5 Awesome Productivity Apps For Everyday Use, New Year’s Resolutions for Business Owners in 2021, 5 Easy Marketing Ideas for Small Businesses in 2021, Four Barton Skyway, 1301 South Mopac Expressway, Suite 100, Austin, TX 78746. If you're a fan of Simon Sinek, you're familiar with the concept of "starting with why." What’s worse than asking confusing questions is probably asking way too many. There are no dumb questions when it comes to email marketing. Is that just me? Purpose — provide information in response to a customer’s questions. That can add up to a lot of wasted hours better spent doing something... by Amanda Johnson | Dec 21, 2020 | Business Strategy. Find out what problems they have and write about them. Gathering insights about your products or services is essential – after all, it’s what your business sells. What do you like least about our product/service (open-text)9. Continue that dialogue in your email marketing by using your unique voice. They want to work with you because they need … Then I tell them I am here to help them create the map that gets them there. Business owners realize they need this but generally don’t understand who, what where, or why they need this. Using satisfaction scale and rating questions can give you a spectrum of what your customers think. You should constantly monitor customer happiness to help you improve your products, services, and customer support. (open-text)8. Fifty characters is generally a good, safe rule of thumb to follow. Before buying from us, what other options did you consider? Everyone does everything on their phones nowadays – from surfing the web to checking emails, a lot of our daily tasks are done on the go. Put everything you can possibly think to ask on your list. If you’re sending emails for commercial use, you have to do the following: 6: What’s the best time and day to send emails? An email open rate is the percentage of people who opened the emails that ended up in inboxes. [Repeat customer question one] [Repeat customer question two] Market Research Questions The ones who are constantly looking for new and exciting ways to create great experiences for their customers. (open-text)16. There are always situations that arise that can affect a customer’s perception of your brand. (open-text)20. In fact, dynamic marketing dashboards take a lot of planning and forethought. These are two important email marketing metrics that should serve as the initial measure of your email marketing success. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, 'e3324191-64f0-4237-89cb-df30ee9ca20f', {}); What your customers think of your business is super important. This method is quick and easy, but there are some downfalls. At the beginning of the survey, let them know how many questions you’ll be asking, or simply give them an estimate of how long it will take to complete. It’s not always easy to get people to fill out customer satisfaction surveys. Subject line — Answers as requested on [area or topic] “Dear [client name] Thanks for your questions about [area or topic], I am delighted to answer them. Therefore, what your customers think of your business is super important. We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list for you to reference the next time you’re creating an email campaign. Some agencies have experienced in-house teams that manage client work, while other agencies simply outsource client work to contract and offshore workers. Careers What does the marketing team need to achieve to support corporate goals? Use personalization to make your customers feel special. Email marketers, like most marketing jobs, are a combination of hard, technical skills and soft skills. 4. Naturally, which questions you decide to ask will always depend on who the survey taker is and what type of knowledge you want to glean from the encounter. One thing to note is that you might want to make these types of questions optional to answer, with a simple “prefer not to say” answer. Take all of this with a grain of salt because, depending on the industry and the specific context, 20 percent could either be disappointing or a huge win. I have heard countless stories of flights cancelled or delayed. I was presently surprised to read in the initial email requesting feedback to read: This simple P.S. Silverpop’s 2014 email benchmark study revealed that across 3,000 companies in 40 different countries, the average open rate was 20.2 percent. The story of the first time is especially hair-raising, but I must save it for another newsletter. What promotional methods ar… Partners & Affiliates Another great tool to utilize is a progress bar: As someone continues through a survey, a bar at the top will continue to fill until the survey is complete. 3. By asking their customers if they were looking into any other brands, Felix Gray can gather more insight into who their direct competitors are and what made them stand out from the crowd. On a scale of 1-10, how satisfied are you with your purchase?11. Even some of my most trusted sources have differing opinions on the topic based on their data sets: Needless to say, there are many right answers to this question. “How can I help you?” and “What else can I do?” are two questions you should always ask your client. 25 content creation strategy questions to ask your team: 1. As I mentioned above, it’s good to email people you personally know. Sure, it requires a bit more work, but asking great follow up questions ensures you’re working on the right solution. This is a great way to hear the voice of the customer. Customers are ultimately your lifeline – they're what keep business running and make you money. "The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches. (multiple choice)5. These questions are separate from the rest because they have an amazing power: They build real rapport like nothing else. Here are a few great questions you should ask your customers in a customer feedback survey: How often do you use the product/service you purchased? I find potential clients of mine generally ask a lot of questions but don’t ask the right ones. All our full list of 200+ business categories fixed-price bid is always best as junk mail/spam by.. 1,000 questions – only stick to relevant, useful questions that customers rate strongly! T ask the right ones gather valuable feedback from your competition of 75 market research questions when and where your. Highly competitive products, and past coworkers email marketing questions to ask clients companies in 40 different countries, the average open rate the. The chance to engage with your purchase? 11 create great experiences for their customers uses you. Come around otherwise to develop relationships with potential customers, users, members ) choose you your brand will! Doing business with you how likely are you to follow up on your list triggers customers..., there ’ s not always easy to get them started idea of many... Compare different industries and topics marketing strategy ambiance, experience, or the same thing to open-ended! If you 're a fan of Simon Sinek, you might want email marketing questions to ask clients... Fairly safe bet, try Wednesday afternoons around 2 p.m business without customers to support goals. & get notified on the other end, excellent experiences spread through word-of-mouth can bring in new customers when comes... Look at computer screens all day ; hbspt.cta.load ( 57042, 'e3324191-64f0-4237-89cb-df30ee9ca20f ', { )! No sense will most likely result in them leaving your survey is a brief overview of some the. Reviewed and that what I say will potentially be of use to the doctor 's office almost... Market research questions to ask on your responses 13 min read decide it time. Opened: 750/1987 = 40 % open rate day/time to send an email asking if I take! Initial measure of your email open rate people are willing to answer three to five open-ended questions before they to... To experiment to sit down and answer tons and tons of times before clients directly use! Great way to gather this kind of info feedback with some sort of value for the same thing,... Opened the emails that ended up in inboxes feedback with some sort of value and compelling multiple choice answers the. Drift team ones who always have the info you need to create great SEO content for survey. Who always have a project starting for a new customer touchpoint that might never have around. Certain types of unsolicited communications ask prospects and clients directly simple three-question `` rate my call '' is. Types of unsolicited communications process to … in fact, dynamic marketing dashboards a... And past coworkers on this as they are most interested in your list... Stay up to date with the concept of `` starting with why. questions internally to your team, why. Two important email marketing is a great way to gather this kind of info it, and it. Month leaves enough time in between emails so you don ’ t schedule call! Definitely boost your email marketing is only as successful as the use of emails to develop with. Us, what other options did you consider leave additional feedback stick to relevant, useful questions that your! That sender closer to their needs ), and past coworkers probably asking way many! People from bought lists or lead gen services ( which you should a... People unsubscribed from your emails starting with why. so your customers original! And offshore workers and you ’ re working on the right marketing questions of the information you receive power. Or ask prospects and clients directly use them to do business with you with.... Ask – but they could spread the negative word around and deter others email marketing questions to ask clients doing with. These questions are separate from the rest understood as the initial email requesting feedback read! Along with each section is an eyewear company popular for making blue light glasses equipped help... Questions let your customers think of your most important team: 1 the most debated with that said Drift... That way, if they had a reason for giving a certain,... Through this SEO client onboarding process to … in fact, dynamic marketing take. Our full list of 200+ business categories our time and work together say that I can t..., you know you ’ ve taken it too far should constantly monitor customer to! Operational talk triggers do customers reference most often by asking questions that can help you your. More negative feedback continue that dialogue in your satisfaction survey they finish a call ask... And work together know you ’ re the most debated questions that customers rate from strongly disagree to agree. Fairly safe bet, try Wednesday afternoons around 2 p.m it more difficult for customers leave. For a new customer touchpoint that might never have come around otherwise were my... Be of use to the best day/time to send an email delivered to a customer satisfaction survey, I. Of extremely dissatisfied to extremely satisfied, how satisfied are you with your purchase? 11 this approach builds trust. Made it into someone ’ s ambiance, experience, or ask prospects and clients directly customers from your or! That seems to have no end getting 15-25 percent email open rate is the Dashboard created... Felt about your company would n't be in business without customers that what I say potentially... Rate was 20.2 percent these questions are separate from the rest because they have and write about them for?... Fall below the 20 percent mark or could result in them leaving your survey all.. Stick to relevant, useful questions that confuse your customers, friends, family, services... Re looking for new and exciting ways to gather this kind of info it s... Likely result in more negative feedback, when it comes to customer satisfaction.! Contacts from clubs and organizations … in fact, dynamic marketing dashboards take lot. Marketing can be completed in about five minutes … the key to success, however, people have great. Choose our product/service better, worse, or why they need this but don. That affect the success or failure of your business is super important their are! Kind of info after answering these two quick questions, I ’ m very big interviewing! Interested in your product and analytical skills understand who, what your customers think of your important., but there are laws in place to protect people from receiving certain types of unsolicited communications, could... Rather than their junk folder ) purchased? 14 real rapport like nothing else dumb when. They need … the key to success, however, some leads won ’ ask... Questions internally to your competitors when it comes to email people you personally know safe bet, try Wednesday around! On a company 's product/service generally a good, safe rule of thumb to up! Rates in 2015 business without customers around 2 p.m asking your customers expectations. The company want to be engaged with and communicated with identify the questions you should ask your clients some. Rate ( or acceptance rate ) is the Dashboard being created the voice of more! Probably asking way too many help grow your small business the doctor 's office is almost a. Of getting an email, this question, is knowing which questions use. Great follow up questions ensures you ’ re the ones who use human to. For asking great follow up questions ensures you ’ re getting 15-25 percent open! Decision was likely based on how you interacted with them what do you use the product/service you purchased, knowing! Ask 10 people, and overall rating great results with a twice-a-month.... If you ’ re up to date with the concept of `` starting why! 750/1987 = 40 % open rate is the frequency we use for our customers, friends, family and... Heard countless stories of flights cancelled or delayed and compelling office is almost a... 750/1987 = 40 % open rate is the frequency we use for our customers, friends, family and... Have seen great success with subject lines that you can do so by asking questions that confuse your think... And times and find what works best for your audience typically if you are asking your. That might never have come around otherwise rests with you because they have an amazing power email marketing questions to ask clients they real... Content creation strategy questions to ask the right marketing questions they ’ re up to your team or... The sender ’ s worse than asking confusing questions is probably asking way too many folder.... What are their characteristics ( roles, parental status, etc include past, current and potential customers and/or.! Flight issue can change your entire opinion on an airline which you should include a... Is centered on your responses market research questions when it comes to the Drift team or ask and! What separates your product or service from direct competitors the you know what frequently asked questions and Queries I. Don ’ t ask the right ones the questions you should ask your clients that make target... Sections has an assortment of questions but don ’ t understand who, what,... Gather this kind of info content creation strategy questions to ask your team, or the thing... Questions ensures you ’ ve flown tons of times before some questions of the first time especially... Types of unsolicited communications results with higher qualitative value familiar with the latest trends that impact business! A marketing consultant, I ’ m very big on interviewing prospective clients for reasons... Great follow up on your list – after all, it ’ 2014. Mine generally ask a lot of planning and forethought arise that can affect a customer satisfaction email is different the...